Can Color Help Sell Your Home?

by Jun 27, 2021

Color psychology is not an exact science, but there are basic principles that marketing pros use to sell everything from greeting cards to automobiles. Much of it has to do with color. Yes, the colors you put on your walls, or on your front door, can help clinch a home sale!

Humans have emotional reactions to color, and sensory perceptions of color are remarkably consistent. Even though individual reactions can vary, it is acknowledged that some colors evoke generally positive response, while others typically generate a negative reaction. Learning the basics of colors can be as simple as studying the color wheel. Forget about the trends, and rely on your own feelings.

Warm and Cool Colors

All colors are derived from three primary hues: Red, yellow and blue. The way they are mixed and combined results in all the colors of the spectrum, divided into warm and cool tones. And that’s where it can get a bit complicated: Humans are able to perceive millions of different color variations, and subtle differences can result in unique reactions.

So, while the simple answer to whether color influences buying decisions is a qualified yes, there is more to the story. Neutral tones are often recommended because they allow people to add their own color personality.

Color Dynamics

Both on a home’s exterior and inside each room, color plays an important part in attracting — or discouraging — potential buyers, so if you’re thinking of refreshing your home’s color scheme before listing it for sale, it’s wise to study the basics of color psychology. The goal is to appeal to the widest possible pool of buyers, and that’s why real estate agents tend to recommend staying with neutrals.

But the “safe” route is not necessarily the only path to a quick sale. Take the time to drive different neighborhoods and visit open houses. Take note of exterior trim colors that seem especially appealing. Study interiors: Look beyond the furnishings and visualize rooms as they would appear empty. Analyze different color options, and notice that the most appealing homes typically have a unifying theme. That doesn’t mean that every room is the same color, but simply that color choices throughout the home are related and always compatible.

Develop a Plan

By taking the time to assess your reactions to different colors, you can assist your REALTOR to market your home. If you love energetic red, consider painting your entry door and adding red accents in many of your rooms.

On the other hand, if sunny yellow makes you feel happy, emphasize that mood with variations of cream and warm golden tones, with accents of daffodil or saturated sunflower yellow throughout.

Color is very personal, just like a home. If your home reflects your unique personality, it will no doubt appeal to others.

Recent Blog Post

DIY Home Improvement: A Much Better Bedroom in Just a Few Hours

DIY Home Improvement: A Much Better Bedroom in Just a Few Hours

Taking on the task of renovating your home can seem like an awful lot of work, but there are ways to do this that require a lot less energy and just a little bit of money. Whether you're looking for an instant home revamp or are readying your home to sell, here are...

How to pick profitable rental property

How to pick profitable rental property

Low interest rates makes this a great time to purchase Stroudsburg, PA real estate investment property.  One of the most popular real estate investments is rental property.  Investing in rental property can be profitable, if you pick properties that meet the following...

How To Manage Investment Property While Working Full-Time

How To Manage Investment Property While Working Full-Time

In 2017, upwards of 75 percent of independent rental property owners in the U.S. reportedly worked another job on top of being a landlord. That means the overwhelming majority of landlords are attempting to juggle more than they can handle at times. However, there are...

Flipping Versus Renting Real Estate

Flipping Versus Renting Real Estate

When you make an investment in [city] real estate, it’s important to consider your options for turning a profit. It might be best to rent out the property to cover your mortgage and build equity. Or, you could fix up the home and flip it so that you can sell it...

WE BUY HOUSES FAST FOR CASH

Enter your information below to received your fast cash offer!

  • Hidden
  • Hidden
  • This field is for validation purposes and should be left unchanged.